Infection Barrier Feedback (10-13-20)

Researchers investigated responses to social distancing tools.  Taylor lead a team that determined that in restaurant dining rooms “consumer perceptions of the dining room that utilized partitions [to enforce social distancing rules] were significantly greater than those that used mannequins. . . . ‘Results of the current study suggest that consumers have differing perceptions of the cleanliness of the two socially distant servicescapes that were assessed,’ Taylor reported.  ‘However, it was not just cleanliness that was found to be perceived significantly differently between the two servicescapes, as respondents indicated that the dining room that has partitions between tables was more visually attractive, cleaner looking, more welcoming, safer looking, more entertaining, more sanitary and more comfortable than the dining room with mannequins.’” This study of responses to servicescapes is published in the Internal Journal of Hospitality Management.

Chris Stipes. 2020.  “Customers Prefer Partitions Over Mannequins in Socially-Distanced Dining Rooms.”  Press release, University of Houston, https://uh.edu/news-events/stories/2020/october-2020/10062020-mannequins...