Image Size and Evaluations (05-05-22)

Huang, Wang, and Chan investigated how image sizes on packages influence assessments of contents; their findings may be applicable more broadly.  The investigators learned that “larger (vs. smaller) food images on food packages can positively influence consumers' initial product attitudes toward the food (i.e., purchase likelihood). . . . Compared with smaller food images, larger ones improve purchase likelihood. . . . this effect is only observed for vice (vs. virtue) foods.”

Jingya Huang, Liangyan Wang, and Eugene Chan.  2022. “Larger=More Attractive?  Image Size on Food Packages Influences Purchase Likelihood.”  Psychology and Marketing, vol. 39, no. 6, pp. 1257-1266, https://doi.org/10.1002/mar.21644