Identifying Luxury (04-15-21)

Ozboluk’s research findings are useful to anyone creating luxury experiences via design, at hotels, restaurants, or somewhere else.  The investigator reports that “this paper investigates the nature of luxury within access-based consumption in the context of consumers’ accommodation experiences. A qualitative approach is adopted to uncover the circumstances that constitute luxury for consumers who use Airbnb Plus. The study found that luxury manifests itself in search of uniqueness and freedom. . . .  consumers are seeking more immaterial forms of luxury in their vacations.”

Tugba Ozboluk.  2021.  “The Pursuit of Uniqueness and Craving for Freedom:  The Meaning of Luxury in the Age of Access.”  Leisure Studies, vol. 40, no. 2, pp. 227-242, https://doi.org/10.1080/02614367.2020.1831045