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Homes as Products (06-14-22)

Grant and Handelman study the evolving role of houses.  They report that “Traditionally, the home is regarded as a place of singularization that is to be aligned with the homeowner’s unique identity. This traditional meaning has come to be confronted with a contradictory understanding of the home as a marketplace asset. Homeowners come to experience a market-reflected gaze that shuns singularization while driving homeowners to exhibit expertise in aligning their homes with marketplace standards. Professionalization of the home, through marketplace expertise and standardization, discourages personalization, leading to an experience of disorientation with the place of home.”

Annetta Grant and Jay Handelman.  “Dysplacement and the Professionalization of the Home.”  Journal of Consumer Research, in press, https://doi.org/10.1093/jcr/ucac023

Residential Dwelling
Enhance Experience
Framework for Reaction to Place
environmental psychology
design psychology
interior design psychology
environment behavior
design science
design research
place science
architecture psychology
place advantage
sensory science

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