Disorder and Downsizing (11-12-20)

Ross, Meloy, and Bolton studied how disorder influences de-cluttering.  The team found that when they “investigate[d] how dis/order (messy vs. tidy items) affects downsizing [they found], across nine focal studies, that a) consumers retain fewer items when choosing from a disorder set because b) order facilitates the comparisons within category that underlie the tendency to retain items. . . . Though consumers’ lay beliefs favor rejecting from order (i.e., choosing what to get rid of from tidy items), our findings point to the usefulness of selecting from disorder (i.e., choosing what to keep from messy items) as a downsizing strategy.  Together, this research has implications for consumer downsizing activities, the burgeoning home organization and storage industries, as well as sustainability.”

Gretchen Ross, Margaret Meloy, and Lisa Bolton.  “Disorder and Downsizing.”  Journal of Consumer Research, in press, https://doi.org/10.1093/jcr/ucaa051