Decluttering with Images (07-12-17)

Recent research indicates that it’s easier for people to discard “cluttering” objects after they photograph them.  Reczek, Winterich, and Irwin “found that people were more willing to give away unneeded goods that still had sentimental value if they were encouraged to take a photo of these items first. . . . ‘What people really don’t want to give up is the memories associated with the item,’ said Rebecca Reczek  . . . . ‘We found that people are more willing to give up these possessions if we offer them a way to keep the memory and the identity associated with that memory.’ . . . This memory preservation strategy won’t work for items that don’t have sentimental value, she [Reczek] said. It also won’t work for items you want to sell instead of donate. She also suspects there may be a limit to what some people are willing to give away. ‘It may not work for something that has a lot of sentimental value, like a wedding dress,’ Reczek said.”  The Reczek, Winterich, and Irwin study is published in the Journal of Marketing.

“Scientists Find a Clever Way to Help You De-Clutter Your Home.”  2017.  Press release, The Ohio State University,