Crowding and Travel Routes (08-14-19)

Li and colleagues investigated how crowding at malls influences routes travelled.  They determined that “High crowdedness (evenly distributed between routes) does not impact wayfinding strategies or initial route choices. Navigators tend to avoid crowds by moving close to the boundaries of the environment in high crowdedness. . . . Participants were asked to locate a store inside the virtual building as efficiently as possible. . . . The results showed that crowdedness did not affect wayfinding strategies or initial route choices, but did affect locomotion in that participants in the high crowdedness condition were more likely to avoid crowds by moving close to the boundaries of the environment.”

Hengshan Li, Tyler Thrash, Christoph Holscher, and Victor Schinazi.  “The Effect of Crowdedness on Human Wayfinding and Locomotion in a Multi-Level Virtual Shopping Mall.” Journal of Environmental Psychology, in press, https://doi.org/10.1016/j.jenvp.2019.101320