Clothing Store Design (07-11-19)

Roozen investigated how views of a store influence decisions to enter it. Her “results show that task-oriented female clothing shoppers have a higher store entry intention when the store entry is less crowded, and the window display has a creative complex composition. Recreational female clothing shoppers, on the other hand, prefer crowded complex window displays.”

Irene Roozen.  2019.  “The Influence of External Design Elements on Clothing Store Entry Intentions for Recreationally and Task-Oriented Female Clothing Shoppers.”  The International Review of Retail, Distribution and Consumer Research, vol. 29, no. 4, pp. 409-429,