Aesthetic Preferences (08-20-21)

Corradi and colleagues studied responses to specific design elements.  They report that “results reveal that people differ remarkably in the extent to which visual features influence their liking, highlighting the crucial role of individual variation when modeling aesthetic preferences. . . . overall, participants liked the curved images . . . more than the sharp-angled images. . . . The model of liking for symmetry and complexity revealed that participants liked the symmetrical images . . . more than the asymmetrical images. . . . the effects of complexity on liking were stronger for symmetrical stimuli than for asymmetrical stimuli. . . . The model of liking for balance showed that participants’ liking ratings increased with balance. . . . People tend to like designs with curved contours that are symmetrical, complex, and balanced more than those with sharp-angled contours, and those that are asymmetrical, simple, and unbalanced.”

Guido Corradi, Erick Chuquichambi, Juan Barrada, Ana Clemente, and Marcos Nadal.  2020.  “A New Conception of Visual Aesthetic Sensitivity.”  British Journal of Psychology, vol. 111, no. 4, pp. 630-658,