Thielsch, Forthmann, Brau, and Eisbach probed the factors that influence responses to product aesthetics, focusing on household appliances. The researchers report that “we have developed the Product Aesthetics Inventory (PAI) and its short version, the PAI-S. . . . data [collected] were used to determine the number of product aesthetics factors . . . We found an eight-factor structure consisting of the dimensions Visual Aesthetics, Operating Elements, Logo, Feedback Sounds, Operating Sounds, Haptic, Interaction Aesthetics, and Impression.”
Meinald Thielsch, Boris Forthmann, Henning Brau, and Simon Eisbach. “All That Glitters Is Gold: Development and Validation of the Product Aesthetics Inventory (PAI).” Psychology of Aesthetics, Creativity, and the Arts, in press, https://doi.org/10.1037/aca0000494