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Chang and Kim studied how different sorts of background music in movies influences the thoughts of audience members.  They report that “Films in general, and background music in particular, have the capacity to create positive emotional responses with consumers. While the study centers on social enterprises, as prosocial marketing becomes increasingly important to mainstream companies, the implications of our findings can be more broadly relevant to the latter, especially those that communicate via a film. Through two experiments, this study tests whether the valence (inspiring vs. sad) of the background music in a corporate social responsibility film influences viewers’ perceived para-social interaction, their attitudes toward the diversity protagonist, and their attitudes toward the social enterprise brand. We find that inspiring music leads to increased para-social interaction levels of its subcomponents of empathy, closeness, and elevation. In contrast, no such effect arises when sad music is used. Instead, the only para-social interaction subcomponent that is promoted is consumer feelings of pity.”

Dae Chang and Qurie Kim.  2022.  “A Study on the Effects of Background Film Music Valence on Para-Social Interaction and Consumer Attitudes Toward Social Enterprises.”  Journal of Business Research, vol. 142, pp. 165-175,

Motoki and teammates studied how coffee shop design influences the experiences of people in them.  The investigators report that “Ratings of taste expectations, likelihood of visiting, and emotions were evaluated for each of 50 coffee shop images. . . . The results demonstrate that more reddish and lighter coloured coffee shop images were associated with the expectation that the coffee shop would serve a sweeter coffee, while more greenish and darker coloured coffee shop images were associated with more sour/bitter/tastier coffee expectations as well as a higher likelihood of visiting.”

Kosuke Motoki, Aika Takahashi, and Charles Spence.  2021.  “Tasting Atmospherics:  Taste Associations with Colour Parameters of Coffee Shop Interiors.”  Food Quality and Preference, vol. 94, 104315,

Speak and Salbitano evaluated comfort in a range of different urban places.  They report that The present study is based on a campaign of meteorological measurements in a large number of sites using a mobile data collection system to allow a human-centred approach. . . . In the case study of Florence, local physical characteristics of the sites; Sky View Factor (SVF), tree shade, ground surface cover, and canyon effect, can moderate human exposure to potentially uncomfortable thermal conditions during a typical Mediterranean summer. Significant differences in Universal Thermal Comfort Index (UTCI) were observed between treeless piazzas and streets and landtypes with trees or high height to width ratio (narrow alleys). Varying levels of SVF and tree cover in the sites allowed the construction of multivariate models, which revealed that, during common summer afternoon conditions, decreases of SVF by 12.5% or increases of tree cover by 25% can reduce the UTCI by 1°.”

Andrew Speak and Fabio Salbitano.  “Summer Thermal Comfort of Pedestrians in Diverse Urban Settings:  A Mobile Study.”  Building and Environment, in press,

Walsh, Gorman, and Salmond assessed the inside of International Space Station and their methodology, reported in this free-to-all article, can also be applied in terrestrial environments.  The trio report that they “offer an archaeological analysis of the visual display of ‘space heroes’ and Orthodox icons in the Russian Zvezda module of the International Space Station (ISS). . . .  we use historic imagery from NASA archives to track the changing presence of 78 different items in a single zone. We also explore how ideas about which items are appropriate for display and where to display them originated in earlier Soviet and Russian space stations starting as early as the 1970s. In this way, we identify the emergence and evolution of a particular kind of space station culture with implications for future habitat design. . . . the practices observed here were seemingly unanticipated by Zvezda’s designers—there are no frames or holders for the items and no guidance from the architecture or decor about how and where to place them.”

Justin Walsh, Alice Gorman, and Wendy Salmond.  “Visual Displays in Space Station Culture.”  Current Anthropology, in press,

How do virtual reality experiences stack up against those in the real world?  Jin and colleagues report that they “investigated how participant perceptions of a single interior environment varied among a real-world space (R) and two surrogate VR spaces (one made with 360° spherical photography and one made with 360° spherical digital rendering). A total of 42 undergraduate, interior design students were randomly assigned to one of two experiments, resulting in two groups of 21 students. Each participant completed a visual acuity task and evaluated perceived brightness, glare, and spaciousness within the real-world space and one of the two surrogate VR environments. Participants reported acceptable baseline levels of perceived realism in both VR environments. There was no significant difference between the rendered-VR simulation and real-world space for brightness, glare, and spaciousness, while the photographed-VR simulation was seen as significantly brighter and glaring. Performance on the visual acuity task was significantly lower in both VR simulations than in the real-world-approximating the difference between 20/20 and 20/60 vision.”

Xu Jin, Jason Meneely, and Nam-Kyu Park.  “Virtual Reality Versus Real-World Space:  Comparing Perceptions of Brightness, Glare, Spaciousness, and Visual Acuity.”  Journal of Interior Design, in press,

Research completed by Roghanizad and Bohns confirms the value of face-to-face communication in particular situations.  Roghanizad and Bohns report that Research has found that people are much more likely to agree to help requests made in-person than those made via text-based media, but that help-seekers underestimate the relative advantage of asking for help face-to-face. It remains unknown what help-seekers’ intuitions about the effectiveness of richer media channels incorporating audio and video features might be, or how these intuitions would compare to the actual effectiveness of face-to-face or email versus rich media requests. In two behavioral and two supplemental vignette experiments, participants expected differences in the effectiveness of seeking help through various communication channels to be quite small, or nonexistent. However, when participants actually made requests, the differences were quite large. Ultimately, help-seekers underestimated the relative advantage of asking for help face-to-face compared to asking through any mediated channel. Help-seekers also underestimated the relative advantage of asking through richer media channels compared to email.”

M. Roghanizad and Vanessa Bohns.  “Should I Ask Over Zoom, Phone, or In-Person?  Communication Channel and Predicted vs. Actual Compliance.”  Social Psychological and Personality Science, in press,

Kim and colleagues looked closely at how the number of humans in a restaurant influences products consumed.  They report that they studied “beverage consumption patterns in a real bar setting. Specifically, we examined (a) the effect of visual elements (i.e., consumption-inducing text messages on coasters), (b) the effect of social density, and (c) the joint effect of visual elements and social density. We manipulated coaster type (visual consumption-inducing messages either present or absent), measured social density, and collected sales data. The results show that visual elements have a significant effect on beverage consumption, but social density does not. . . . the effect of visual elements is higher when social density is low.”

Min Kim, Hyunjoo Yang, and Anna Mattila.  “Effects of Visual Cues and Social Density on Beverage Consumption:  A Field Experiment in a Bar.” Cornell Hospitality Quarterly, in press,

A Batool-lead team confirms that people prefer natural views.  They report that “When looking out of a window, natural views are usually associated with restorative qualities and are given a higher preference than urban scenes. Previous research has shown that gaze behaviour might differ based on the natural or urban content of views. A lower number of fixations has been associated with the aesthetic evaluation of natural scenes while, when looking at an urban environment, a high preference has been correlated with more exploratory gaze behaviours. . . . results confirm that natural scenes are more preferred than urban views and that gaze behaviours depend on view type and preference. Observing natural scenes was characterised by lower numbers of fixations and saccades, and longer fixation durations, compared to urban views. However, for both view types, most preferred scenes led to more fixations and saccades.”

A. Batool, P. Rutherford, P. McGraw, T. Ledgeway, and S. Altomonte.  “Gaze Correlates of View Preference:  Comparing Natural and Urban Scenes.”  Lighting Research and Technology, in press,

Williams and colleagues report on potential links between Citizen Science and health.  They share that “NEs [natural environments] take a number of forms, ranging from pristine, modified, to built NEs, which are common in many urban areas. NEs may include nature-based solutions, such as introducing nature elements and biological processes into cities that are used to solve problems created by urbanisation. Whilst urbanisation has negative impacts on human health, impacting mental and physical wellbeing. . . exposure to NEs may improve human health and wellbeing. Here, we review the mechanisms by which health can be improved by exposure to NEs. . . . Such exposures may have physiological and immunological benefits. . . . Citizen Science, which often causes exposure to NEs and social activity, is being increasingly used to not only collect scientific data but also to engage individuals and communities. . . .  Citizen Science programs that facilitate exposure to NEs in urban areas may represent an important public health policy advance.”

Craig Williams, Sophie Burnell, Michelle Rogers, Emily Flies, and Katherine Baldock. 2022.  “Nature-Based Citizen Science as a Mechanism to Improve Human Health in Urban Areas.”  International Journal of Environmental Research and Public Health, vol. 19, no. 1, p. 68,

Designing to support healing has been top-of-mind for many recently and a current exhibit at the Cooper Hewitt Design Museum focuses on just that topic (  The exhibit is described on its website: “This exhibition, curated by MASS Design Group and Cooper Hewitt, Smithsonian Design Museum, was organized during the unfolding COVID-19 pandemic. The pandemic revealed what some have known for a long time: breathing is spatial. This fact has implications at the scale of the body, building, city, and planet. Everyone on Earth has been affected by the pandemic. Unequal access to housing, jobs, and health care ensured that COVID-19 hit marginalized communities harder than others.  This exhibition presents architectural case studies and historical narratives alongside creative design responses to COVID-19. Every designer, artist, doctor, engineer, or neighbor featured in the exhibition asked, “How can I help?” They used open-source collaboration, rapid-response prototyping, product hacking, and social activism to create medical devices, protective gear, infographics, political posters, architecture, and community services—all with the shared aspiration to reduce structural barriers that keep us from accessing the care we all deserve.”


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