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Research by Biswas and colleagues links perceptions of how food tastes to the posture of the person eating it; it is possible that their findings can be extended to other contexts. The researchers report that “The results of six experiments show that vestibular sensations related to posture (i.e., sitting vs. standing) influence food taste perceptions.  Specifically, standing (vs. sitting) postures induce greater physical stress on the body, which in turn decreases sensory sensitivity. As a result, when eating in a standing (vs. sitting) posture, consumers rate the taste of pleasant-tasting foods and beverages as less favorable, the temperature as less intense, and they consumer smaller amounts.  The effects of posture on taste perception are reversed for unpleasant-tasting foods. . . . Given the increasing trend toward eating while standing, the findings . . . have practical implications for restaurant, retail, and other food-service environment designs.”

Dipayan Biswas, Courtney Szocs, and Annika Abell.  “Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting Versus Standing Postures on Food Taste Perception.”  Journal of Consumer Research, in press, https://doi.org/10.1093/jcr/ucz018

Castella and colleagues demonstrate that there are cognitive benefits to intense experiences such as bungee-jumping; finding ways to apply their findings to more mundane designed experiences may be challenging.  The researchers “explored the effects of high arousal on cognitive performance when facing a situation of risk. . . . a field study was carried out in a real-life situation with . . . volunteer participants performing a bungee jumping activity and a control group. . . . Working memory capacity . . . selective attention . . . and decision-making . . . were assessed at 3 time points. . . .  The results indicate that high arousal accompanied by high positive valence [emotional state] scores after jumping either improved performance or led to a lack of impairment in certain cognitive tasks.”

Judit Castella, Jaume Boned, Jorge Mendez-Ulrich, and Antoni Sanz.  “Jump and Free Fall!  Memory, Attention, and Decision-Making Processes in an Extreme Sport.”  Cognition and Emotion, in press, https://doi.org/10.1080/02699931.2019.1617675

Noguchi and colleagues studied the experience of “perching.”  As the researchers explain, “Potential alternatives for conventional sitting and standing postures are hybrid sit-stand postures (i.e. perching). . . . participants completed 19 1-min static trials, from sitting (90°) to standing (180°), sequentially in 5° trunk–thigh angle increments. The perching phase was determined to be 145–175° for males and 160–175° for females. . . . Chair designs aimed at reducing the lower limb demands within 115–170° trunk–thigh angle may improve the feasibility of sustaining the perched posture. . . . Perching can improve lumbar posture at a cost of increased lower limb demands, suggesting potential avenues for chair design improvement.”

Mamiko Noguchi, Michel Glinka, Graham Mayberry, Kimihiro Noguchi, and Jack Callaghan.  2019.  “Are Hybrid Sit-Stand Postures a Good Compromise Between Sitting and Standing.” Ergonomics, vol. 62, no. 6, pp. 811-822, https://doi.org/10.1080/00140139.2019.1577496

Douglas, Russell, and Scott add to the body of research on resident responses to neighborhoods. They report that “Data [used in their analyses] are drawn from a household survey questionnaire completed by 483 residents living in three neighbourhoods in Dublin, Ireland – an inner city neighbourhood, a suburb and a peri-urban settlement. Positive perceptions of green and open space were identified as important predictors of high levels of neighbourhood satisfaction, surpassed only by dwelling characteristics. This suggests that development strategies which fail to provide for properly planned green and open spaces may be detrimental to neighbourhood quality of life.”

Owen Douglas, Paula Russell, and Mark Scott.  2019. “Positive Perceptions of Green and Open Space as Predictors of Neighbourhood Quality of Life: Implications for Urban Planning Across the City Region.”  Journal of Environmental Planning and Management, vol. 62, no. 4, pp. 626-646, https://doi.org/10.1080/09640568.2018.1439573

Our opinions of people influence our evaluations of places.  Assessments of familiar individuals transfer to imagined places that are linked to them; knowing about this tie may be useful when synthesizing research findings, for example.   Benoit, Paulus, and Schacter found that “Humans have the adaptive capacity for imagining hypothetical episodes. Such episodic simulation is based on a neural network. . . . This network draws on existing knowledge (e.g., of familiar people and places) to construct imaginary events (e.g., meeting with the person at that place). . . . . In two experiments, we demonstrate how imagining meeting liked versus disliked people (unconditioned stimuli, UCS) at initially neutral places (conditioned stimuli, CS) changes the value of these places. . . . attitude changes induced by the liked UCS are based on a transfer of positive affective value between the representations (i.e., from the UCS to the CS). . . . mere imaginings shape attitudes towards elements (i.e., places) from our real-life environment.”

Roland Benoit, Philipp Paulus, and Daniel Schacter. 2019.  “Forming Attitudes Via Neural Activity Supporting Affective Episodic Simulations.”  Nature Communications, vol. 10, article number 2215, https://www.nature.com/articles/s41467-019-09961-w

Skov conducted a literature review of neuroscience-based aesthetics research. He determined that “Aesthetic appreciation is not driven only by object properties. . . . . [neuroimaging] evidence suggests that identical stimuli can give rise to diverse computational representations, both in perceptual networks and in the reward circuit, as well as different hedonic [pleasure-related] values, when contextual circumstances vary. This flexible nature of aesthetic appreciation reflects its functional purpose. . . . . For example, chocolate is valued higher when blood sugar levels are low, and lower when these are high, because this variance in hedonic value helps decide if it is advantageous or not to consume chocolate.”

Martin Skov. “Aesthetic Appreciation:  The View from Neuroimaging.”  Empirical Studies of the Arts, in press, https://doi.org/10.1177/0276237419839257

Research indicates that developing prenatal care offices where fathers feel more comfortable may increase their involvement with prenatal care.  As Albuja and teammates report, “A father’s involvement in prenatal care engenders health benefits for both mothers and children. . . . three studies tested whether the inclusion of environmental cues that represent men and fatherhood in prenatal care offices influenced men’s beliefs and behavioral intentions during the perinatal period. Men in studies 1 and 3 viewed online videos of purported prenatal care offices, while men in study 2 visited the office in person. Those who viewed or were immersed in a father-friendly prenatal care office believed that doctors had higher expectations of father involvement compared to treatment-as-usual. This perception predicted greater parenting confidence, comfort, and behavioral intentions to learn about the pregnancy and engage in healthy habits, such as avoiding smoking and alcohol during their partner’s pregnancy. . . . results suggest that shifting environment office cues can signal fathering norms to men in prenatal settings, with healthier downstream behavior intentions.”  Cues in prenatal care offices that support fathers’ involvement include photos of fathers with babies, for example.

Analia Albuja, Diana Sanchez, Shawna Lee, Joyce Lee, and Stacy Yadava. 2019. “The Effect of Paternal Cues in Prenatal Care Settings on Men’s Involvement Intentions.”  PLoS ONE, vol. 14, no. 5, e021645, https://doi.org/10.1371/journal.one.0216454

Iosifyan and Korolkova evaluated emotional responses to textures felt and their findings are published in Consciousness and Cognition.  The researchers found that when study participants were blindfolded and touching various surfaces that “Touching . . . may incur certain emotions. . . . 21 textures were used in the experiment, namely: brick, granite, glass, glass seashells (texturized), plasticine, leather, rabbit fur, metallic kitchen sponge, rubber, velvet, natural silk, polished wood, a spiky acupressure mat, unpolished wooden block, tile, glass pebbles (smooth), sandpaper, polished marble, concrete, toy slime and clay. . . . The results of the research demonstrated that soft surfaces are generally associated with pleasant emotions, while rough surfaces – with unpleasant feelings. However, this is not always true. For instance, plasticine is soft, but is associated with disgust. And while glass pebbles might be hard, they are actually associated with happiness. Each of the textures offered to the respondents was usually associated with several emotions. For example, the kitchen sponge was associated fear, disgust, and anger. . . . the sound that appears when a person touches the surface may also impact the emotional associations.”

“Emotions from Touch:  What Textures Bring Happiness, and What Cause Anger.”  2019.  Press release, National Research University Higher School of Economics, https://iq.hse.ru/en/news/278628943.html

Candido, Chakraborty, and Tjondronegoro investigated how office design influences user perceptions of their performance, health, and comfort.  The researchers found via a post-occupancy evaluation program (nearly 9,000 completed surveys) of offices in Australia that “For open-plan offices, the best-performing features for predicting perceived productivity were . . . amount of interruption, work area aesthetics, degree of adaptation of the work area, furnishing, overall amount of noise, cleanliness, and personal control over lighting. Furnishing, work area connection to outdoors, building aesthetics, sound privacy, and degree of adaptation of the work area were the critical predictors of health. As for the overall comfort of the work area, . . . key predictors [were] work area aesthetics, degree of adaptation of the work area, furnishing, overall air quality, cleanliness, and amount of interruption. . . . [in]high-performance. . . . offices . . . Pods of all sizes were . . . prominent . . . and had walls with textured elements and/or plants, promoting visual integration but some privacy at the same time. . . . layouts privileged workers’ access to daylight and views.”

Christhina Candido, Prithwi Chakraborty, and Dian Tjondronegoro.  2019.  “The Rise of Office Design in High-Performance, Open-Plan Environments.” Buildings, vol. 9, no. 4, 100, https://doi.org/10.3390/buildings9040100

How does air temperature influence potential consumers willingness to pay for goods?  Researchers have determined that “whereas higher (vs. moderate) temperatures elicit higher willingness to pay in auctions, they lead to a lower willingness to pay in negotiations, and temperature-induced discomfort and aggression underlie these effects.”

Jayati Sinha and Rajesh Bagchi.  “Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.”  Journal of Marketing, in press, https://doi.org/10.1177/0022242919841595

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