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Light, whether daylight, moonlight, or produced via some sort of technology, has a significant effect on our mental and physical wellbeing, how we think and behave.  Neuroscience research indicates how to best tune the type of light we experience and, when artificially generated, that light’s color and intensity and distribution, to encourage desired design-based outcomes.

Modern humans spend lots of time in the company of other people, often in shared areas such as plazas and atriums.  Neuroscience research makes it clear how design can make more of our experiences with others positive ones.

Neuroscience research indicates that virtual experiences can influence humans in the same ways as those we have “in real life.”  As a result, virtual settings can reasonably be substituted when comparable ones in the physical world can not be provided. Research done in virtual spaces and studies done IRL are both reasonable bases for design decisions.

We are always in a behavior setting, whether we’re on Earth or in a spaceship, in a physical place or a virtual one.  Probing the elements that combine to form a behavior setting leads to important insights that designers can employ whatever sort of place or object or service they are developing.

Supporting neuro-inclusivity

Plants to improve mental performance

Using the sun, living better

Boosting while-waiting moods

Building for best outcomes

What matters to whom