Urban Design

Part 1 - Rational Results from Irrational Stakeholders

Designers and planners increasingly work on complicated, multi-stakeholder projects. Behavioral economics, a sub-discipline of economics that focuses on how people actually behave (as opposed to the prevailing “rational actor” economic theories that propose how people should behave), provides insights and approaches to help designers and planners better understand stakeholders’ perspectives and achieve successful outcomes. This articlee was originally published in 2011.



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