De Bellis and colleagues investigated product customization.
Design Process and Issues
King and Auschaitrakul evaluated how patterns in the first letters of words in statements influence conclusions drawn; their findings are relevant when brand claims are presented, for example.
Virtual space = real space
Casner shares important insights into the occasionally baffling ways that humans’ fallible minds interact with the world that surrounds them.
Research by Naz and colleagues confirms that our experiences in real and comparable virtual worlds are fundamentally equivalent.
Herd and Mehta set out to learn more about how to encourage creative thinking.
What colors are best for emergency signage?
Data-phobic? Data-philic? Read this book.
Simms, Zelazny, Williams, and Bernsteinstudied the optimal number of Likert scale responses options to provide to people answering survey questions.
Basu and Savani reviewed research on ways to present options to individuals; specifically, whether it’s best to detail choices simultaneously (for example, all on a single webpage) or one at a time (for instance, on webpages presented in sequentially).