Visit Wiley.com to save 20% on Place Advantage by Sally Augustin, PhD, editor of Research Design Connections. Your discount will be applied automatically upon checkout. If you do you not see the discount being applied, please enter code aff20 in the Promotion Code field and click the Apply Discount button.
Women are generally better able to perceive differences in colors in the orange-red spectrum. Women’s increased sensitivity to variations of the color red can help explain differences in their responses to indoor and outdoor environments.
PsycPORT.com. 2004. Evidence that men, women literally see the world differently: Study shows color vision may have been adaptive during evolution, July 14.