Distances and Disease (03-25-24)
Yi and colleagues assessed how societal conditions influence desired distances between products for sale; it is possible that their findings can be generalized more broadly. The Yi-lead team found “that consumers under disease threat are less willing to buy products presented in a dense display. This is because disease threat activates a high-density avoidance mindset, which is carried over to the way in which products are placed. Moreover, this effect is mitigated [reduced] when diseases are noninfectious or when disinfectant products are displayed.