2017 - April

RetailStoreNL
RetailStoreNL
Image credit: 
Sally Augustin
 

Using Cognitive Science to Design Stores That Sell

The way that physical stores  are designed continues to have a significant influence on the success of organizations selling objects and services.  Shoppers' sensory, social, cultural and other experiences can be fine-tuned using research-based insights to achieve sales goals.

Control, By Design

Humans thrive when they feel they have a comfortable amount of control over their physical world, and design can make sure that they do.

Purpose-Driven Use of Light Color and Intensity

Tuning light’s color and intensity to the right values, using insights from cognitive neuroscience, boosts viewers’ welfare and performance.  What’s “right” varies by context and situation; no lighting color-intensity combo is always best.

In Practice: Scenting Spaces

Coordinating in-use scents with other design elements makes it more likely that design-related goals are achieved.  Research has shown that particular smells can calm us, make it more likely we’ll think creatively, and help us get along with others, for instance.

Warmer light tied to better moods

Value of Task Lighting

Task lighting and concentration linked

Organizations and Aesthetics

Organizations can reach goals via aesthetics

Benefits of Place Attachment

Being attached affects lives lived

Lighting and Conflict Resolution

Another reason to manage light color and intensity

Orange Scent and Stress

Smell orange, feel less stress

Making Homes: Ethnography and Design

An important resource for anyone trying to develop spaces where people live better futures

Handbook of Biophilic City Planning and Design

For practicing designers who want to create places that support human wellbeing, at any scale