Using Cognitive Science to Design Stores That Sell
The way that physical stores are designed continues to have a significant influence on the success of organizations selling objects and services. Shoppers' sensory, social, cultural and other experiences can be fine-tuned using research-based insights to achieve sales goals.
Control, By Design
Humans thrive when they feel they have a comfortable amount of control over their physical world, and design can make sure that they do.
Purpose-Driven Use of Light Color and Intensity
Tuning light’s color and intensity to the right values, using insights from cognitive neuroscience, boosts viewers’ welfare and performance. What’s “right” varies by context and situation; no lighting color-intensity combo is always best.
In Practice: Scenting Spaces
Coordinating in-use scents with other design elements makes it more likely that design-related goals are achieved. Research has shown that particular smells can calm us, make it more likely we’ll think creatively, and help us get along with others, for instance.
Retail Harmony a Plus
Harmony influences satisfaction
Repercussions of Daytime Light Color
Warmer light tied to better moods
Promoting Advantageous Workplace Interactions
Emotions are contagious
Value of Task Lighting
Task lighting and concentration linked
Organizations and Aesthetics
Organizations can reach goals via aesthetics
Benefits of Place Attachment
Being attached affects lives lived
Lighting and Conflict Resolution
Another reason to manage light color and intensity
Orange Scent and Stress
Smell orange, feel less stress
Making Homes: Ethnography and Design
An important resource for anyone trying to develop spaces where people live better futures
Handbook of Biophilic City Planning and Design
For practicing designers who want to create places that support human wellbeing, at any scale