Art that Breaks Rules (03-04-24)
Stamkou and teammates studied responses to art. They report they “examine[d] how cultural tightness–looseness influences the effect of interpersonal (Studies 1–2) and intrapersonal deviance (Studies 3–4) on various indices of impact, including perceived artist influence, artwork valuation, purchase intention, and recommendation of the artist’s work to a museum. Study 1 shows that Italian participants (looser culture) perceived artists who deviated from the motif used by their contemporary artists as more impactful than Chinese participants (tighter culture).