Rozenkrants, Wheeler, and Shiv studied how humans convey information about themselves through the products they choose. The researchers found that “Previous research has shown that material goods can help people self-express, either because the products are themselves self-expressive (e.g., a band t-shirt) or because the products are associated with a desired group.” The Rozenkrants lead team focused on how polarized opinions affect messages sent by objects. Polarization of opinions about products was described as occurring when “some people strongly like the product and other people st
Speer and Delgado report that thinking about happy memories enhances wellbeing when people are stressed. Their study “explored whether recalling autobiographical memories that have a positive content—that is, remembering the good times—can dampen the hypothalamic–pituitary–adrenal axis stress response.” Study participants were stressed psychologically by the researchers and the scientists then determined that “recalling positive, but not neutral, memories resulted in a dampened cortisol rise and reduced negative affect [mood] . . . .
It seems that acquiring things can indeed make us happy, as long as the new items align with our
We use the things that we “own” to evaluate ourselves.
Gjersoe and her team have learned that our national culture influences how we respond to objects.
Researchers Justin Moss and Jon Maner of Florida State University have conducted research that ag
Misra and her team have learned that if a mobile device (defined as a smartphone, cell phone, la
Religious symbols in public places - positive ramifications
At their last two meetings, members of the Society for Consumer Psychology have presented researc
Selecting products that are well designed seems to reaffirm a person’s positive opinions about th