Seeing Colors, Reading Their Names, Differences? (10-02-20)
Jonauskaite, Parraga, Quiblier, and Mohr assessed how consistent people’s emotional associations are when they read the name of colors and when they see patches of the same colors.
Jonauskaite, Parraga, Quiblier, and Mohr assessed how consistent people’s emotional associations are when they read the name of colors and when they see patches of the same colors.
Many universal, some local
Research continues to detail the many, nuanced implications of seeing the color red.
Robertson, Cohen and Botch evaluated the size of our color field-of-vision and their findings are published in the Proceedings of the National Academy of Sciences.
Neuroscientists have determined how the colors on the surfaces around us, whether they appear individually or together in patterns, affect what goes on in our heads. Applying what investigators have learned can elevate professional performance by knowledge workers, encourage positive interactions in public spaces, and foster other desirable outcomes.
Cho and Suh studied the implications of use of combinations of particular colors in retail environments.
Bertramsand colleagues investigated the implications of using a red font for text related to performance reviews; it is likely their findings can be extended to other contexts.
Min and Lee found that surface colors influence memories of places viewed.
Mentzel and colleagues identified ties between an object’s color and how fast it seems to be moving.
Tham and colleagues investigated associations to particular colors at a cultural level using language groups (adults who only spoke English, who only spoke Chinese, or who were bilingual in English and Chinese).