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Moller, Elliot, and Maier investigated North American associations to the colors red and green, controlling for lightness and chroma. They determined that “red was positively associated with failure and general negative words, and was negatively associated with success and general positive words, whereas green was positively associated with success words only.” The colors tested were red: LCh[65.30/76.18/33.76] and green: LCh[65.96/75.77/145.56].
Arlen Moller, Andrew Elliot, and Markus Maier. 2009. “Basic Hue-Meaning Associations.” Emotion, vol. 9, no. 6, pp. 898-902.
