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This research identifies the three visual attributes consumers use to categorize the appearance of durable products: Modernity, Simplicity, and Playfulness. This finding is of interest to object designers and to space designers deploying objects. Modernity relates to contemporary or futuristic appearance, for example, while simplicity links to attributes such as minimalism, and playful relates not only to playfulness but also humor. The researchers conclude, “The three attributes provide a general view on how consumers perceive durable product appearances and differentiate between different appearances.”
Janneke Blijlevens, Marielle Creusen, and Jan Schoormans. 2009. “How Consumers Perceive Product Appearance: The Identification of Three Product Appearance Attributes.” International Journal of Design, vol. 3, no. 3, pp 27-35, http://www.ijdesign.org.
