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Scents, Stores and Sales

Scenting the air is common in stores, but under what conditions is it most likely to lead to increases in sales?

Servicescape Design and Consumer Perceptions (12-06-12)

Consumers are motivated to shop at particular stores or use certain services at least in part because of the apparent personality indicated by retail/service environments.  Orth, Heinrich, and Maikewitz have investigated the influence of interior design on perceptions of personality and learned that “Store personality relates systematically to five holistic types of interiors.

More to Retail Experience Than Store Design (11-07-12)

Environmental psychologists are not place-deterministic, they understand that many factors influence experience in a space.  This holistic approach is often overshadowed in discussions of design decisions, however.  Van Marrewijk and Broos corroborated the importance of considering the full range of factors encountered in a store on the financial performance of that retail outlet: “Retail space and the aesthetic structuring of a range of expressive artefacts have become the stage on which shop attendants perform . . . .