Scenting the air is common in stores, but under what conditions is it most likely to lead to increases in sales?
Efficient paths may win over cultural walking patterns.
Consumers are motivated to shop at particular stores or use certain services at least in part because of the apparent personality indicated by retail/service environments. Orth, Heinrich, and Maikewitz have investigated the influence of interior design on perceptions of personality and learned that “Store personality relates systematically to five holistic types of interiors.
Environmental psychologists are not place-deterministic, they understand that many factors influence experience in a space. This holistic approach is often overshadowed in discussions of design decisions, however. Van Marrewijk and Broos corroborated the importance of considering the full range of factors encountered in a store on the financial performance of that retail outlet: “Retail space and the aesthetic structuring of a range of expressive artefacts have become the stage on which shop attendants perform . . . .
Trying to design to make healthy eating more likely?
How can store layout and features decrease shoplifting? How can neighbors make their neighborhoods safer?
Ravi Mehta, Rui Zhu, and Amar Cheema investigated noise levels in retail environments and their repercussions for shopper behavior.
Kolb, Gockel, and Werth confirmed that temperature does indeed affect behavior.
Griffiths and Gilly have investigated territorial behavior at third places and more specifically how they might arise.
Di Muro and Murray studied links between consumer moods and product choices.