Blogs 2007

Patrons in a pizzeria spent significantly more money (20% more) when the air in the restaurant was infused with a lavender scent than when it was not scented with lavender.

Some people are better at recognizing places than other people.

Full-spectrum light use in restaurants does not appear to influence key diner behaviors.

Some people are better at recognizing places than other people. 

People who visit natural places (such as woodlands) more frequently as children are more apt to value visits to green spaces as adults.

When information is presented visually, the typeface used for the name of a location influences estimates of the distance to that location. 

Cool light influences human behavior in a different way than warm light.

Perceptions of surface glossiness and texture are related.

The National Summit on School Design, sponsored by the American Architectural Foundation and the KnowledgeWorks Foundation, developed several concrete suggestions for improved school design.

The experience of living on Earth makes humans expect that darker colors will be on lower surfaces and lighter colors on higher ones.