Designing in Brand Personality
Design can support a chosen brand personality – or not. Scientists have learned how sensory experiences send messages that can boost product/place reputations and sales.
Design can support a chosen brand personality – or not. Scientists have learned how sensory experiences send messages that can boost product/place reputations and sales.
Surface and light color influence opinions of retail spaces
Architectural design conveys competence and excitement
Design elements communicate nonverbally with whomever is seeing, hearing, smelling, or touching them, sending messages about trustworthiness and sophistication, environmental responsibility, and a range of other potentially distinguishing attributes.
Signs tell us what we should do and how we should do it. Sometimes the messages that we “read” from them are consistent with the objectives of the people who’ve designed the signs and other times they’re not. What distinguishes effective signs from ineffective ones?
What shade of white is the best choice for the project you’re working on?
Ridgway and Myers investigated emotions linked to particular logo colors.
Chris Malone and Susan Fiske are the authors of The Human Brand: How We Relate to People, Products, and Companies.
Hirst and Humphreys conducted research illustrating an important – and generally undiscussed - way that off-site support facilities buoy strategic organizational objectives.
Consumers are motivated to shop at particular stores or use certain services at least in part because of the apparent personality indicated by retail/service environments.