Color

A number of recent studies address the psychological ramifications and power of color.  In general, color can add much to work and indoor spaces, as well as influence other perceptions.

Ceilings that seem a little low are an issue that designers need to resolve from time to time. 

Researchers at the University of Hull in the UK have learned that it is much easier for some people to imagine colors in particular situations than it is for other people to do so. 

How can we create cities that make us healthy and happy?  Researchers are answering that question with unique studies, from how trees affect pregnancy outcomes to the importance of designing cities for young people.

Contrary to previous evolutionary based arguments (related to the fact that women gather fruit in hunter-gatherer societies), new research by LoBue and DeLoache indicates that girls’ preference for the color pink and boys’ aversion to pink are learned.

Homeowners have an inherent drive to customize their house to meet their psychological and physical needs, but often they restrain that drive.

Retail design continues to have an important influence on vendors’ financial performance.  Many of those influences are related to shoppers’ experiences and resulting moods.

Kralik, Khan, Levin, and Dobson analyzed the behavior of male rhesus macaques monkeys when they could see the color red.

O’Connor investigated the influence of façade color on experience of a streetscape, particularly building size and its congruity with its context.  

If you will be anywhere near Amsterdam and are interested in color, visit the Red exhibit at the Tropical Museum (Tropenmuseum in Dutch).