When we are exposed to cues that make us think about being warm, we’re more apt to behave impulsively, whether we actually feel warm or not. Ahn and Mazar determined that “marketers could make systematic use of various temperature-primes [i.e., cues] (e.g., through color, words, or pictures in ads or on packaging) to promote, for example, higher willingness to pay as well as shortsighted and risky decisions – ranging from substantive decisions about investment products to more trivial decisions about everyday household products.”
Can design fix afternoon slump?
What sort of art should you use in your office?
Previous research has shown that the way that art is labeled influences how positively or negatively people respond to it.
Krentz and Earl learned that infants and adults prefer the same sorts of abstract art
Michael Findlay, well known internationally as an art dealer, has written a practical review of the “values” of art.
How does aesthetics influence our reactions to museum art and, by extension, objects and environments?
Dijkstra and colleagues have identified a factor that influences how people assess abstract art.
Neuroscience behind the experience of art.