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Heat and Impulsivity (11-21-13)

When we are exposed to cues that make us think about being warm, we’re more apt to behave impulsively, whether we actually feel warm or not.  Ahn and Mazar determined that “marketers could make systematic use of various temperature-primes [i.e., cues] (e.g., through color, words, or pictures in ads or on packaging) to promote, for example, higher willingness to pay as well as shortsighted and risky decisions – ranging from substantive decisions about investment products to more trivial decisions about everyday household products.”

Review of Scientific Research on Aesthetics

How does aesthetics influence our reactions to museum art and, by extension, objects and environments?