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design research

Name-Letter Branding (12-09-09)

Miguel Brendl, Amitava Chattopadhyay, Brett Pelham, and Mauricio Carvallo have found an interesting relationship between the first letter of a person’s given name and the products they select as well as the places that they choose to live. 

Temperature and Civil War (11-24-09)

Researchers from University of California, Berkeley, Stanford, New York University, and Harvard working on a joint project have found that higher temperatures in Africa, that can be anticipated due to global warming, are likely to increase the incidence of civil war there over 50% within the next 20 years.