sally's blog

Logo Colors and Reponses to Brands (04-09-14)

Ridgway and Myers investigated emotions linked to particular logo colors.  Their research does not indicate how colors used on surfaces or in lighting influence humans emotionally.  For information on the psychological implications of using particular colors, see Colors to Buy, Work, Live, Heal and Play By.

Size and Status (04-08-14)

Dubois, Rucker, and Galinsky have confirmed that sometimes people select options because of perceptions of their own social status.  The reported findings can be useful to designers presenting options to clients or synthesizing design-programming data.  As the researchers report, “consumers view larger-sized options within a set as having greater status. . . . states of powerlessness led individuals to disproportionately choose larger . . . options from an assortment. . . .

Hierarchies Can Help (04-04-14)

Hierarchies can be helpful, particularly when people feel that they lack control over their lives, and design can be used to make them apparent.  Friesen and his team found that “hierarchies are specifically conducive to fulfilling the psychological need to perceive one’s existence and surroundings as structured. By structured, we mean clear, orderly, and predict able and not ambiguous or random. . . .

Circadian Rhythms and Heart Attack Patients (04-03-14)

A study completed at the University of Guelph indicates that it’s important to help heart attach patients maintain appropriate circadian rhythms.  Design can do just that.  As researchers report, “To improve recovery for heart attack patients, hospitals should maintain normal day and night cycles for those patients during the first few days after the attack. . . . [this] new study shows for the first time that interrupting diurnal rhythms impairs healing immediately after a heart attack. . . .

Rainy Day Evaluations (04-02-14)

Researchers pondering variations in evaluations of designed objects and spaces will be intrigued by a study recently completed by Bakhshi, Gilbert, and Kanuparthy.  They linked weather conditions to the prevalence of positive and negative restaurant reviews.  More specifically, “After looking at 1.1 million online reviews for 840,000 restaurants in more than 32,000 cities across the country. . . researchers have found that the weather outside can be just as significant a factor for reviews as what happens inside a restaurant. . . .

Aesthetics and Nature-Based Tourism (04-01-14)

Breiby investigated links between aesthetics and satisfaction with nature-based tourism.  She determined “from qualitative interviews with key informants . . . [that] five aesthetic dimensions . . . may influence the tourists’ satisfaction in a nature-based tourism context: ‘harmony’, ‘variation/contrast’, ‘scenery/viewing’, ‘genuineness’, and ‘art/architecture.’”

Monica Breiby.  2014.  “Exploring Aesthetic Dimensions in a Nature-Based Tourism Context.”  Journal of Vacation Marketing, vol. 20, no. 2, pp. 163-173.