Ideas can be marked and owned, just as territories can. Brown (one of the leading researchers of physical territories) and Baer have learned that the territorial marking of ideas may not be a good idea. They share that “Territorial marking allows people to communicate that a territory has been claimed. . . . the use of control-oriented marking to communicate a territorial claim over one’s ideas inhibits invited creativity.” Verbally indicating ownership of an idea “marks territory” and reduces creative feedback on the thought shared.
Design Process and Issues
Paulus and his team wanted to know more about how people should brainstorm. Their work yields insights that designers can apply when they gather to develop solutions to challenging problems.
The choices that people make can be more or less rational. It’s useful for designers to know how
Researchers should carefully consider the positive and negative features of data sources.
Review this book, improve your ability to solve design related problems
Developing places, objects, or services that enhance user wellbeing? Read this text
Sarah Kaplan, a senior fellow at Wharton’s Mack Institute, studies innovation.
Salvi and her research team have confirmed that sometimes it’s a good idea to trust those “aha” t
Being an expert influences what we see, literally.
A good book to share with design rookies