Design Process and Issues

Recruiting Study Participants (10-05-15)

Antoun and colleagues studied recruiting iPhone users to participate in a web-based survey.  They report that their “findings reveal very different performances between two types of strategies: those that ‘pull in’ online users actively looking for paid work (MTurk workers and Craigslist users) and those that ‘push out’ a recruiting ad to online users engaged in other, unrelated online activities (Google AdWords and Facebook). The pull-method recruits were more cost efficient and committed to the survey task, while the push-method recruits were more demographically diverse.


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